Stellantis and GM Bench Super Bowl Ads


00:00
Speaker 1
Hey, prime members, you can listen to business wars daily ad free on Amazon Music. Download the app today.


00:06
Speaker 2
AI isn't coming. It's here.


00:08
Speaker 3
Now.


00:09
Speaker 2
How can leaders stay ahead of the curve? By listening to the Worklab podcast from Microsoft, hosted by veteran tech journalist Molly Wood. Join her as she explores how AI is transforming every aspect of our jobs. Follow worklab on Apple Podcasts, Spotify, or wherever you listen. Wondery.


00:40
Speaker 3
From Wondery. I'm David Brown, and this is business wars daily on this January 15. Happy Monday, everyone. When the NFL playoffs are done and the final two teams face off for Super Bowl 58 in Las Vegas, more than 100 million viewers are projected to tune in. And a fair number of them aren't just tuning in to see which team will emerge victorious, either. Roughly 40% of viewers watch the Super bowl for the commercials, according to St. Louis Inno. And who can blame them, right? The Super bowl has given us so many entertaining moments, who can forget mean Joe Green tossing his jersey to a young fan?


01:15
Speaker 4
Mr. Green? Yeah, you need any help?


01:20
Speaker 3
Want my Coke or Betty White trash talking.


01:27
Speaker 1
Mike, what is your deal, man?


01:28
Speaker 4
Come on, man. You've been riding me all day.


01:30
Speaker 1
You're playing like Betty White out there.


01:32
Speaker 4
That's not what your girlfriend said.


01:36
Speaker 3
But this year's ad lineup has some big players missing. Stalantis, the parent company of Chrysler and Jeep, has announced it'll sit out this year's game. They're joining GM, which previously made the same announcement. The reversal is a big shift from last year, when automakers made up the largest segment of Super bowl advertisers, spending nearly $100 million on the big game, according to CNBC. But this year, automakers hit some speed bumps. Labor union strikes took their toll on revenue, some are still battling supply chain issues, and many are investing hundreds of millions into electric vehicles. And with last year's ads ringing up at a reported $7 million per half minute spot, according to CNN.


02:18
Speaker 3
Well, car companies are finding ways to get more mileage out of that money, one anonymous ad exec told advertising Age, quoting here, clients are being very cautious about how much they spend. Does it make sense to front load the year with a big Super bowl ad? Probably not, end quote. But CBS, which is airing the big game, likely isn't sweating the change. In fact, a Hollywood reporter story from November quoted a spokesperson from CBS parent company Paramount as saying the game was, quote, virtually sold out, pacing ahead of schedule. The report called it a win for paramount in an environment of declining ad sales. As for the automakers themselves, adage reports that there may be another reason spending on splashy Super bowl ads is down. Last year, big spending was driven by electric vehicle ads.


03:05
Speaker 3
This year, the magazine reports that investors are less enamored with those types of ads, and consumers are curious enough about evs on their own. No need to spend millions per spot to gain awareness. As the race for EV customers heats up in the future, the need for these ads may resurface. But for now, automakers are comfortable enough to coast through one of the biggest advertising events of the year.


03:31
Speaker 2
From Wondery, this is business awards daily. I'm your host, David Brown, written by Gwen Moran and produced by Jessica Yarmoski. Our executive producers are Tina Rubio and Marshall Louis.


03:55
Speaker 1
Hey prime members. You can listen to business wars daily ad free on Amazon Music. Download the Amazon Music app today. Or you can listen ad free with Wondery plus in Apple Podcasts. Before you go, tell us about yourself by completing a short survey@wondry.com.


04:10
Speaker 3
Slash survey Business Wars Daily is supported.


04:14
Speaker 2
By Worklab, a new podcast from Microsoft. AI isn't coming. It's here now, and it's radically transforming.


04:21
Speaker 1
The way we work.


04:23
Speaker 2
How can leaders stay ahead of the curve and make sure their employees and organizations are using AI to its fullest potential? By listening to the Worklab podcast from Microsoft, hosted by veteran technology and business journalist Molly Wood. Join her as she explores the biggest question about AI and work, from what it is to what it is not to, well, why it matters. Make sure you follow worklab on Apple podcasts, Spotify or wherever you listen.

Comments

Post a Comment

Popular posts from this blog

U.S. Strikes Houthi Forces & Oregon Lawmaker’s Reelection Bid | Afternoon Update | 2.1.24

00:00 Speaker 1 This episode is brought to you by Netsuite. Download Netsuite's popular KPI checklist, designed to give you consistently excellent performance. Absolutely free@netsuite.com. Slash Morningwire that's Netsuite.com slash Morningwire. 00:15 Speaker 2 I'm Daily Wire editor in chief John Bickley with Georgia Howe. It's Thursday, February 1, and this is your morningwire afternoon update. 00:24 Speaker 3 Us military forces carried out a self defense strike against houthi unmanned aerial vehicles. 00:30 Speaker 4 And a ground control station early this morning. Daily Wire senior editor Cabot Phillips has more. 00:36 Speaker 5 According to CENTCOM, the military determined that a recently discovered uav ground control station, as well as a number of uavs in the houthi controlled areas of Yemen, presented an immediate threat to ships passing through the Bob Elmandeb Strait. As a result, CENTCOM says, the station was hit along with ten one way u...
Read more

Ukraine's $30 Billion Problem

00:05 Speaker 1 For the last two years, Ukraine has been fighting off a russian invasion. And this effort is exhausting and costly. To keep the country running, Ukraine has been relying on tens of billions of dollars from the US and the EU. But now that money me isn't flowing, what's at stake if Ukraine doesn't get. 00:31 Speaker 2 This money for Ukraine, the money that it's waiting on from the US and the EU determines its ability to fight the war? I think there's no way around that. Everybody agrees that it's extremely critical. 00:47 Speaker 1 That's our colleague Chelsea Delaney, and we're. 00:51 Speaker 2 Talking both about military aid, so ammunition, drones, all of those things, and as well, the money that the government needs to keep meeting its obligations to the people in Ukraine. So all of that is hung up right now. And without either the US or the EU, Ukraine's ability to fight, Russia is going to be severely constrained....
Read more

Border Bill Drama & Neuralink’s First Implant | 1.31.24

00:03 Speaker 1 While bipartisan negotiations over a border bill continue, many Republicans say it's dead on arrival. Instead of deterring immigration, they're literally incentivizing illegal immigration. They're handing people a parole and a work permit. Day one. That has to stop. 00:19 Speaker 2 When will the Senate share the full text of the bill? And can President Biden take unilateral executive action? 00:25 Speaker 1 I'm daily Wire editor in chief John Bickley with Georgia Howe. It's Wednesday, January 31, and this is Morning wire. 00:37 Speaker 3 Guys, this is not allowed, guys. Asking you to leave property. Or are we calling all the police? Have it your way. 00:50 Speaker 1 Six pro life protesters face eleven years in prison and hundreds of thousands of dollars in fines after being convicted of face act violations. Is this a case of political targeting? 01:02 Speaker 2 And Elon Musk announces his biotech company has implanted their ...
Read more