Podcasts and TV go together, says research


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Podcasts and tv go together, says the research. The latest from Podnews. Net with Hindenburg pros templates half of us podcast listeners say they would like to watch a tv show based on their favorite podcast and have discovered new tv shows by listening to podcasts. The data is part of research by Hub Entertainment Research, which suggests that tv networks should take podcasts seriously as a marketing and audience growth medium. Isotope has released VEa, a plugin for your audio editor that acts as a voice enhancement assistant. The tool includes dynamic compression, noise reduction and an EQ tool. Now, the tool works with Hindenburg Pro, so we've used it on tomorrow's Pod news weekly review to help clean up an interview, making some laptop recorded audio sound clearer and better. And just like Hindenburg Pro, it's simple to use and offers some helpful presets.


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The tool has a ten day free trial. In August, Pod News covered a report that podcasts from black creators were being unfairly marked as not brand safe. Today, news of a partnership between brand suitability and safety company Barometer and the Alive Podcast network, which has analyzed its content using Barometer's contextual analysis engine to discover high brand suitability standards enabling better monetization. The British and the Americans are not the same. True crime is significantly less popular in the UK than the US, according to Edison. Podcast metrics. Comedy is also rather more popular in Britain, says the data. Audio monetization company Sonnet has opened new offices in Dallas in Texas as the company renews its agreement with Salem Media. Sonnent's head office is in Melbourne in Australia.


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Research from Emory University, NYU and Carnegie Mellon University suggest that you should rotate your advertising creative, finding that some people get annoyed with online ad banners after seeing the same ad as little as three times. We'd love to see similar research for audio ads. And rode has announced a new dual transmitter version of the Wireless Me, the company's wearable microphone system. And in podcast news, the psychology podcast has joined iHeart podcasts and starts a new season today. The media Roundtable returns this week with me among the guests does podcasting need the IAB? Why isn't programmatic advertising as good as host reads? And are podcasts on YouTube a real thing now? Mike's to Millions is a new show from the health and wellness podcast booking agency pod, written with successful podcasters showing the steps they've taken to grow their shows.


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The first three episodes cover what it takes to reach 20 million downloads. By knowing that myself, the importance of podcasting SEO and how to monetize your podcast with multiple revenue streams as we book our hotel for evolutions by podcast movement, unpacked by afar is new today, here to help us navigate the travel world. Whether you want to hack your points and miles, figure out where to travel next or need advice on an ethical dilemma, the season debut features afar editors Sarika Banzal, Tim Chester and Billy Cohen in a roundtable discussion on the 25 most exciting places around the world to visit in 2024. I wonder if Brisbane in Queensland, Australia, will be there? No? And the podcast dedicated to analyzing podcast trailers trailer park returns for a new season today.


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The show plays a new podcast trailer, then checks it out to help creators make better short form content this time around. It's sponsored by OSHA and Fanlist. Well, trailers for selected shows, including that one, are in our new podcast Trailers podcast. You can find that wherever you get your podcasts, and this podcast is sponsored by Hindenburg Pro. Let Hindenburg set your session up so you can focus on your episode. Templates are a game changer for streamlining your audio project. Get a free 90 day trial and 30% off by following the links today@podnews.net. Latest and that's the latest from our newsletter. To read all the stories and subscribe, we're at PodNews. Net close.

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