A New Mercedes Feature Lets You DJ With Your Feet


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Speaker 1
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Now.


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From wondery I'm David Brown, and this is business wars daily on this January 19, happy Friday, one and all. There's nothing quite as cathartic as putting on music during a long commute and belting your heart out, right? Just me? No? Well, imagine that experience of listening to your favorite playlists on the road and crank it up a notch, so much so that you're controlling the rhythm and cadence of each song just by how you're driving. Sounds crazy, I know, but a company that premiered at this year's consumer electronics show, that's that annual conference we mentioned yesterday. Well, this company wants to make that a reality. The company is called Sound Drive, and its founder, you may have heard of.


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Him, I got a feeling that tonight's gonna be a good night.


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Well, I am of the black eyed peas. Yes, the singer and songwriter has turned into an entrepreneur, and according to TechCrunch, he thinks he's cracked the code to match songs to the cadence and energy of a specific drive. In the most basic sense, the tech works by taking all the data that comes out of the engine control unit of a modern car, think throttle, input, brake pressure, that sort of thing. It then links that data to what TechCrunch calls, quote, a sort of intelligent multichannel mixer. The result? Instead of turntables and a microphone, you can dj with two pedals and a steering wheel. The new feature will launch this summer in Mercedesbenz electric EQ models. The plan is for the app to tap into ten data points from the vehicle that will influence the song.


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A TechCrunch reporter admitted he was initially skeptical, but after ten minutes behind the wheel, was convinced. He noticed that the music, ebbing and flowing based on his speed and inputs, made the ride feel like, quote, driving through a movie soundtrack. Well, that certainly sounds fun and all, but the question remains, is this just another gimmick? The EV industry has had no shortage of those. Just look at Hyundai, which has gone all in on EV. Software plans include sports themed skins that drivers can choose to display in their vehicle. As Hyundai exec Olabisi Boyle told TechCrunch, quoting here, let's say you love the Boston Red Sox, or whatever the case may be, not everybody wants that. But you can download it for your particular EV. End quote. Hyundai is betting big on software, and now Mercedes is joining in.


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But then again, is a Red Sox themed screen in your vehicle or the ability to dj with your feet enough to draw skeptics into the EV fold? That seems to be the big question that's going to be a central focus of the next several years of EV production, 1 may assume, but for now, Mercedes is at least hoping that its latest feature will hit all the right notes.


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Speaker 1
From wondery. This is business wars daily. I'm your host, David Brown. Written and produced by Jessica Yarmoski. Our executive producers are Tina Rubio and Marshall Louis.


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By completing a short survey@wondry.com. Slash survey Business Wars Daily is supported by Worklab, a new podcast from Microsoft. AI isn't coming. It's here now, and it's radically transforming the way we work. How can leaders stay ahead of the curve and make sure their employees and organizations are using AI to its fullest potential? By listening to the Worklab podcast from Microsoft, hosted by veteran technology and business journalist Molly Wood. Join her as she explores the biggest questions about AI and work, from what it is to what it is not to, well, why it matters. Make sure you follow Worklab on Apple Podcasts, Spotify or wherever you listen.

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