Podcast-to-podcast ad attribution launched by Magellan AI


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Podcasts advertising other podcasts the latest from Podnews. Net with squadcast record remotely in studio quality, Magellan AI has just launched podcast to podcast attribution as part of its measurement suite. The service will be able to tell you how many new listeners came to a podcast after it was promoted on other podcasts, and even whether they turned into repeat listeners. An investor that put $6.3 million in February 2023 into podcast production company novel has sued its founder and former CEO Sean Glynn for $18 million, according to Ashley Carmen. The judgment for the National association of the Deaf versus Sirius XM court case alleging a lack of transcripts, which has been ongoing for two years now, has been kicked back a further month. SiriusXM is, quote, not willing to engage in meaningful settlement discussions at this time, according to a letter to the judge.


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In the US, you can now turn on live captions on iPhone pixel phones and your browser. We'll see a dip in advertising in early January, predicts red Circle in a new blog post today. It's the natural way of doing things, the company says, as budgets and marketing strategies are set for the year ahead. Athos, an AI audio platform, has launched a new tool to create fully produced audio ads from a picture, a product image, a billboard, or even a storefront. WTF? With Mark Marin and Kat and Nat unfiltered are both highlighting messages about mental health and addiction resources in their acast podcast this holiday season. In a new campaign for the center for Addiction and Mental Health foundation, nine to five Google has published a look at the Google Podcast's migration process to YouTube music.


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It also reports that Mark has played will be coming shortly as a feature in the YouTube music app. It's also added a podcast recommendation notification, which notifies you of podcasts you might like, and a number of companies have posted a look back at 2023 UK sports podcast network Sports Social has hit 10 million downloads a month and welcomed 100 new shows this year. In Germany, Acast's average podcast advertiser increased their spend by 34% year on year in the US, 66% of us listeners say it's easier to concentrate on a podcast than an audiobook, says Acast. Talkhouse saw 148% increase in listens across the Talkhouse podcast network. Unique Reach also increased by 148% and amplify Media has looked at the ups and downs of audio in 2023. We'll link to that and everything else from our show notes and our newsletter@podnews.net.


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In people news, Rob Greenley has joined the business development team at insounds, the company produces an aipowered tool that enhances sound quality for podcast production. Jackie Moss is to be the new vp of audio at canadian broadcaster Chorus from January the first, she replaces Ronnie Stanton. AJ Feliciano has been promoted to vp of the Roost podcast network, Nadia Elias has been made executive director of sales, operation and strategy, and Farid Haji has been elevated ahead of partnerships and in the UK what's the story? Sounds expanding and looking for senior producers and in podcast news. In the December the 11th episode of the content Bite, Pod news reader Kim Curtin gives a mention of pod news as her favorite resource for podcast industry insights, which is excellent news. Desperately seeking Paul a Paul Weller fan podcast ends today after three years of episodes.


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The final episode is a conversation with Paul Weller himself. The podcast even made it into the Guardian, and it turns out that Paul Weller is a listener hot money the new Narcos is new from Pushkin and the Financial Times. The show examines the rise and fall of a Dubai based super cartel, a network of european criminal entrepreneurs believed to control a third of Europe's drug market. But it turns out that the crime bosses aren't just hiding from governments, but working alongside them. Terry Miners, the comedy actor, writer, and impersonator, stars in Moon Carter, a warm hearted and hilarious podcast that launched earlier on this month. The audio fiction podcast is the work of just two people, and Terry plays every single one of the people in the podcast himself. He even sings with himself and mind the gap.


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Tube 160 is the first podcast from Transport for London to celebrate the 160th anniversary of London Underground. Hosted by railway historian and broadcaster Tim Dunn, the podcasts shine a light on the iconic transport network, looking at the architecture and history of stations, innovation in transport, and how public transport connects people and places, with plenty of guests along the way. Trailers for selected shows are in our new podcast trailers. Podcast find it wherever you get your podcasts and this podcast is sponsored by Squadcast. Record your podcast and videos remotely in studio quality with Squadcast, then seamlessly send your files to descript for post production and social clipping. Get descript and squadcast for one price at Squadcast FM and that's the latest from our newsletter. To read all the stories and subscribe we're at Podnews. Don't miss.

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